Kaiju! Jaegers! CANCEL THE APOCALYPSE!!!!

I won't pretend to be impartial. Pacific Rim is my favorite movie of the past several years. It's bold, brilliant, one of those huge wild rides I doubted studios made anymore. Guillermo Del Toro is such a unique voice, a gleeful young boy playing in these amazing sandboxes, who also happens to be one of the very best directors alive. Pacific Rim is Del Toro completely off the leash, unchained to a degree he's never been onscreen before. Fuck the box office. Seriously, fuck it. The backers of the film have made money, gobs of it. Much of that came from marketing, tie-ins, the comic etc etc. The first movie in this series was never going to be a gigantic commercial powerhouse. It's too weird, too different. But again, that's ok. All it needed was to exist, to cut those amazing promos, pique just enough curiosity that all the kids who couldn't persuade their parents to let them see it in a theater would seek it out on demand, HBO, whatever. Once they see it, they love it. Those kids will be a few years older in 2017, with money to spend and packs of friends they'll drag to theatres night after night, week after week. Pacific Rim 2 will be huge. People are going to be astonished when the movie comes out. Congratulations to Legendary Pictures for having the balls to do this right, to invest time and money over a period of years. It's good business and better art. Raise a glass to Stacker Pentecost. The Kaiju are baaaaaaaaaaaaack.